WIDER – Nitro Genic: lISTING OPTIMIZATION
Kick Start
Collaborated with the account manager and copywriter to evaluate Weider’s Amazon presence and identify areas for improvement.
Challenges
- Lack of lifestyle imagery and branded content
- Low-quality infographics with minimal benefit messaging
- Weak graphic strategy for target audience alignment
- Limited storytelling and visual impact
Approach
Conducted market and visual research to establish a consistent design direction. Selected stock imagery aligned with the brand, emphasized product benefits, and centered visuals around the label to unify diverse product lines.
To resonate with the target audience, strength athletes and weightlifters, I applied a hyperbolic, aspirational visual style to build a connection with the products.
Deliverables
- Product infographics
- A+ content pages
Outcome
Supported Weider’s Amazon catalog optimization across multiple products, languages, and regulatory contexts. Delivered consistent, high-quality visuals that enhanced product presentation and strengthened market positioning.
Tools
- Adobe Illustrator
- Adobe Photoshop
- Amazon Seller Central
Product Infographics
A+ Page
