Buynomics Digital Assets

Overview

Buynomics is a SaaS company helping enterprise clients optimize pricing and revenue growth management. As the sole designer embedded with the marketing team, I owned the full production cycle across digital and print, from brief to final export.

Process

Briefs come through direct marketing meetings and Jira. Once project goals are stabilized, I conduct visual and market research, then work in iteration cycles. I execute to roughly 70% on strategy and layout before aligning with stakeholders to confirm the direction, then refine and deliver the final exported assets with copy that is provided, adapted, or proposed by me.

Role

Graphic Designer & Creative Strategist

Tools

• Social media ads
• Case study & white paper layouts
• One pagers
• Infographics
• Landing pages
• Content thumbanails
• Print collateral

 

Tools

• Figma
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign

Linked In ads
Heatmaps

Heatmaps help me design more efficiently and focus attention where it matters most. The images below show the probability of each part of the image being seen. Areas viewed within the first 3–5 seconds are more likely to capture the audience’s attention. Software used: 3M VAS.

Email header

Case Study Layout

One Pagers

Content Thumbnails
Product and Marketing Infographics
Event Flyers