Cordova: Listing Optimization
Project Overview
Collaborated with the account manager and copywriter to evaluate the client’s Amazon listing and identify improvement areas.
Challenges
• No infographics or branded content
• Minimal mention of product features in images
• Lack of storytelling and high-impact lifestyle visuals
• Minimal mention of product features in images
• Lack of storytelling and high-impact lifestyle visuals
Approach
Conducted market and visual research to analyze competitors. Selected the strongest brand assets to ensure consistency with existing branding. Designed deliverables that emphasized key product features and addressed gaps in the listing. Given Yeti’s strong presence in the category, the A+ page focused on three differentiators: functionality, affordability and quality, country of origin.
Deliverables
• Product infographics
• A+ content pages
• A+ content pages
Outcome
After optimization, Cordova Outdoors saw a considerable increase in Amazon sales. The client approved the results and authorized expansion to the rest of the product catalog.
Tools
- Adobe Illustrator
- Adobe Photoshop
- Amazon Seller Central
Product Infographics
A+ Page
