Striker Brands: Listing Optimization
Worked with the account manager and copywriter to assess the brand’s Amazon presence and define project goals.
- Low-quality infographics with no lifestyle visuals
- Weak graphic strategy for the target market
- Lack of storytelling and impactful lifestyle imagery
Approach
Reviewed brand assets and competitor listings to establish benchmarks. Conducted visual research and brainstorming to strike a balance between a high-tech aesthetic and a sports lifestyle identity. Designed graphics that highlighted key product features, selected the strongest lifestyle images, and maintained brand consistency to build credibility in a high-price market.
Deliverables
- Product infographics
- A+ content pages
The first optimized batch significantly increased sales, leading to continued optimization of the full catalog (18 batches, averaging five parent products each). The client repurposed the infographics across other channels, including social media and the company website. Striker Brands has maintained strong results and ongoing collaboration to this day.
Lifestyle imagery was client-provided or produced in-house.
Product Infographics
A+ Page
