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hci lOGO 

Overview

Project created for the HCI Master’s program at the University of Siegen as part of a branding and website redesign project.
The design reflects the complex connection between humans and technology, intertwining and complementing each other like pieces of a puzzle. The “C” curve represents the city of Siegen as a connector, and the “I,” widely popularized for technological products, stands for interaction, innovation, instruction, and inspiration.

Tools

• Adobe Illustrator
• Adobe Photoshop

Logo

Color and Typography

Positive negative